I was working then in a Law Firm @ Toa Payoh HDB Hub when a Roti-boy spring up around the area.
Initially, with all the fad going on, I decided to give it a shot. I find that it's addiction at first few tries. Then you will get sick of it of all the butter taste.
Anyway, when the shop was first setup, I was doing an economic analysis on how long it will survive. I discuss it with my then-boss, some colleauges.
I told that the the business will fail within a year or two with the following reasons.
1. It's a trend based business.
2. The over-heads are high, 4-5 people operating in each store. Equipments, rentals.
3. It's only selling one type of bun.
4. Competitions came up (Papparoti, RotiMama)
There time passed, time tell, and on 20th Mar, Rotiboy annouced that he will pull off the remainder/last standing store @ Shaw House.
Goodbye Rotiboy, hope you do well in malaysia. If you need a business consultant. this is my card.
Lupin Tan
cobe